Delta to Deliver Transcontinental Bling

Delta Air Lines Aircraft

Delta Air Lines Aircraft including Boeing 747-400 at Atlanta Hartsfield

Delta Air Lines is going the extra mile to compete in the highly competitive transcontinental markets between New York’s Kennedy Airport (JFK) and Los Angeles International Airport (LAX), San Francisco International Airport (SFO), and Seattle-Tacoma International (SEA). Passengers seated in Economy Comfort on these highly visible routes will begin receiving better amenities as of today, June 4th.

Aside from the additional legroom Economy Comfort offers, passengers will also receive priority boarding along with free beer, wine, and spirits, when they purchase Economy Comfort seats. The additional creature comforts start at $99 per flight segment.

Once on-board, passengers will receive a complimentary pre-set pillow and blanket on their seat. After getting settled in, Economy Comfort passengers will be provided a Delta sleep kit, including eye shades and ear plugs, as added amenities. If you’re looking for a bite to eat, Luvo snack wraps and a full-size bottle of water will be provided along with Luvo frozen yogurt bars as a mid-flight snack unless you’re leaving the West Coast after 9 pm.

Transcontinental Products: Upgraded

Delta continues to upgrade its airports, aircraft, and products fleet-wide, but the airline is making additional investments in the prized transcontinental routes. Airlines from the legacies including American and United along with JetBlue and Virgin America are fighting for the consumer and continually upgrading their service on these routes. As a general rule, the more competitive the market, the more you’ll see in the way of amenities.

Jeff Robertson, Vice President – Product Development, Sky Clubs and Marketing Communications said, “This is just another example of how Delta continues to improve travel through its investments in the customer experience in the air and on the ground. Delta continues to invest in Economy Comfort with upgraded amenities for customers when they fly one of our transcontinental routes from New York to Los Angeles, San Francisco and Seattle.”

Delta Economy Comfort Seats

Delta Economy Comfort Seats with in-seat audio and video entertainment system.

Delta Transcontinental Aircraft Upgrades

By the middle of the month, Delta has announced they’ll operate three newly refit Boeing 757-200 aircraft on the route, each sporting a full flat-bed in BusinessElite, Delta’s business-class cabin.

These refurbished Boeing 757-200 jets will be used along side existing Boeing 767-300ER widebody aircraft. The Boeing 767-300ER aircraft are already outfit with flat-bed seats in BusinessElite on flights between New York-Kennedy (JFK) and Los Angeles International Airport (LAX).

In the upcoming months, additional Boeing 757-200 aircraft will be modified to feature flat-bed seats in the BusinessElite cabin. It’s Delta’s goal to offer these seats on all transcontinental flights between New York-Kennedy (JFK) and Los Angeles (LAX), San Francisco (SEA) and Seattle-Tacoma (SEA) by summer 2015.

To meet the summer of 2015 goal, be on the look-out for the newly modified Boeing 757-200 aircraft which will be used on these lucrative transcontinental routes.

Competing Transcontinental Products

Competing products in the market include the newly delivered, well-appointed Airbus A321 aircraft by American Airlines and along with United Airlines and their premium service “ps” Boeing 757-200 sub-fleet.

American Airlines now operates the A321T, or Airbus A321 Transcontinental which has fully flat first and business class seats. The new Airbus A321 product as WiFi through-out the aircraft as well audio/video on demand and power outlets at each seat.

United just completed a make-over on their Boeing 757-200 Premium Service (PS) fleet which includes 24 seats which convert to fully flat 180-degree beds. The aircraft are WiFi equipped and feature audio/video on demand at every seat along with individual power ports at each seat in all cabins.

Not only is Delta competing with the legacy carriers, but there’s JetBlue which has a competitive product along with Virgin America.

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