British Airways Onboard Travel Advisor

Pictured: BA Boeing 777-200 | British Airways Testing In-Flight Travel Advisors | Commercial Aviation and Airline News

To Fly.  To Serve.  British Airways new Heights

Just prior to welcoming the world to London for the Summer Olympics, British Airways is trialing two new initiatives to bring service to new heights.

The two initiatives are:

  1. The Onboard Travel Advisor
  2. Golden Tickets

Both new initiatives are taking place from April and will be offered to thousands of British Airways customers in all cabins — yes, even economy!   You’re probably asking, just what is a Golden Ticket?


British Airways completed a rollout of over 2,000 iPads to senior cabin crew.  The iPad’s are now being crammed with the top travel apps, designed to help passengers.

On select long-haul flights, announcements will be made to offer the services of an onboard travel advisor and the designated crew member will provide travel information on request.   While this isn’t quite the same as first-hand advice, it’s also safe to say many British Airways crews have had the opportunity to check-out long-haul cities they often fly to.

Whether it’s restaurants to hotels, theatre shows to shopping hours, a British Airways cabin crew member will be able to provide you that information along with the top tips on a variety of destinations.

At the moment, onboard travel advisors are on nine routes including New York Kennedy (JFK), Johannesburg (JNB), Mumbai (BOM), and Sao Paulo (GRU).


If you were asking, just what is a “golden ticket, it’s part an effort to recognize and reward exceptional service.  British Airways is giving its most frequent flyers the chance to recognize individual crew members – these golden tickets can be handed over to crew members in-flight.

For the trial, the airline has provided 3,000 of its top UK customers with two golden tickets to recognize cabin crew at any time.  British Airways managers will then be able to thank the crew members individually for their contribution to excellent service.

Frank van der Post, British Airways’ Managing Director, Brands & Customer Experience, said, “Our cabin crew are travel and service experts, and these new initiatives give us the perfect opportunity to share and recognize their unique talents with our customers.”

This wouldn’t be the first time an airline has provided customers with tickets or coupons to award cabin crew, but the airline is conducting a trial of both the golden tickets and the onboard travel advisor — if successful, British Airways may roll both services out to additional flights.


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