JAL unviels Hellosmile JET

Jet to Promote Cervical Cancer Prevention and Awareness

JAL 747 at Honolulu
JAL 747 at Honolulu

Japan Airlines, Tokyo FM Broadcasting, and Sanrio Ltd, are jointly promoting the awareness and prevention of cervical cancer through the Hellosmile Project.  The trio adopted and adorned a JAL 777-300ER aircraft with the decal of the Hellosmile Project Logo — named the “Hellosmile Jet” it’ll be the world’s first aircraft with decorated and dedicated to raise awareness of cervical cancer, and it will begin flying domestic routes from today.

Hellosmile Project’s goal is to create more public awareness of cervical cancer and preventative measures – sadly, the number of young women affected by this disease rises.  It’s our hope at FlyersPulse, by publishing this piece, that more women will get checked for not only cervical cancer, but others including ovarian.

The project was first initiated by TOKYO FM in conjunction with its “Human Concious: Love Life, Join Heart’s Campaign” in 2010, when the FM station marked its 40th anniversary.  Sanrio, celebrating 50 years since it’s establishment selected the world famous Hello Kitty character, to become the official character as an expression of gratitude to all girls and women.  Keeping in line with JAL’s corporate philosophy to contribute to society and supporting the purpose of the campaign, JAL gave its support as the official airline of the project.

The visual depiction is said to be an extremely rare view of Kitty’s face indicating the concept of “looking towards a bright future.”  The logo on the aircraft is 6 feet 3 inches in height by 24 feet 3 inches long.   The aircraft is scheduled to fly on major domestic routes like Sapporo, Osaka, Fukuoka, and Okinawa, over the next year – this will allow the Hellosmile JET to raise awareness nationwide.

For more information: Hellosmile Information – English

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